Product Owner
Marketfully.AI delivers AI-powered content intelligence that transforms how global brands create, adapt, and optimize multilingual marketing at scale. Unlike generic AI writing tools, Marketfully.AI combines cutting-edge GenAI with human expertise and deep localization capabilities to help enterprise marketing teams make smarter content decisions across markets.
From data-driven content strategy and SEO-optimized creation to culturally-aware transcreation and performance tracking, we provide the intelligence layer that turns multilingual content from a cost center into a competitive advantage. Trusted by global brands, Marketfully.AI is redefining the future of content marketing.
Role Summary
As Product Manager focused on Social Media Monitoring at Marketfully, you will own the strategy, discovery, and delivery of a new listening product and capabilities of the platform that helps teams capture, understand, and act on social conversations at scale.
You will define what we build and why, translate customer and business needs into a clear product direction, and work closely with Engineering, Design, and stakeholders to ship an experience that is reliable, scalable, and loved by daily users.
This role requires deep understanding of social media ecosystems and listening workflows, paired with strong product judgment and the ability to deliver in ambiguity.
Key Responsibilities
- Own the product strategy and roadmap for a Social Media Listening application, including vision, positioning, and phased delivery.
- Lead discovery with internal users and customers to identify high-impact problems, validate hypotheses, and define clear product outcomes.
- Define product requirements (PRDs), user journeys, and success metrics; translate them into deliverable scopes with Engineering and Design.
- Partner with Engineering to design scalable data ingestion and processing workflows across platforms (APIs, rate limits, webhooks, privacy constraints).
- Drive prioritization decisions across user value, technical feasibility, time-to-impact, and operational costs.
- Collaborate with stakeholders to align on launch readiness, rollout plans, and enablement for Ops, Sales, and Support.
- Establish and monitor product metrics (adoption, retention, relevance/quality of results, time-to-insight) and use them to guide iteration.
- Ensure the product meets enterprise expectations around reliability, security, compliance, and auditability.
- 5+ years of experience as a Product Manager building B2B software products end-to-end.
- Deep understanding of social media platforms and social listening concepts (channels, entities, trends, sentiment, brand safety, moderation and escalation workflows).
- Experience building products that involve data ingestion, normalization, search/relevance, dashboards, or workflow tooling.
- Strong discovery skills: interviewing, problem framing, defining hypotheses, and validating with qualitative and quantitative evidence.
- Ability to write clear requirements and work effectively with cross-functional teams to ship iteratively.
- Excellent communication skills with the ability to align stakeholders and make decisions under ambiguity.
- Experience with social media or community tooling in enterprise environments (marketing, CX, trust and safety, or moderation).
- Familiarity with API-driven integrations and constraints (authentication, rate limits, data quality, monitoring).
- Experience with analytics and experimentation (instrumentation, funnels, cohort analysis).
- Background in AI/ML products, especially classification, clustering, or ranking systems, is a plus.
- Experience with Linear a plus
Why Join Our Team:
Diverse, Inclusive, and Energetic team atmosphere. You'll be alongside a group of deeply supportive and diverse colleagues combined with highly approachable ‘open-door’/’open-book’ managers that treat you like a person, not a cog.
Career Stability and Growth. Many team members have been at MarketFully for more than a decade because they really love our commitment to culture and improving our platform, processes and people, every day. We love our internal talent, and career advancement opportunities both within and outside hired departments are available. We run our business and manage performance with a growth mindset.
Mental, Physical, and Financial Health. Among MarketFully's offerings are a ‘remote-first’ hybrid work model, flexible PTO, 10 paid holidays, paid parental bonding leave, gym membership reimbursement, free Employee Assistance Programs, robust medical/dental/vision plans, and 401(k) with immediate vesting and up to 4% employer match, to name a few!